7 Simple Website Solutions That Improve User Experience
So you require site answers for make a superior affair for clients. Well at that point you’ve gone to the opportune place in light of the fact that…
81% of clients today examine online first. Regardless of whether you are a physical business, a client’s first association with you is typically computerized.
60% of individuals who visit a site hope to purchase something that day. In the event that you don’t give a consistent client encounter, that buy will be made somewhere else.
Examiners anticipate that client experience will be more critical than either cost or the item by 2020.
Clients never again anticipate that you simply will have a private company site. They expect consistent. Luckily, it’s not as difficult to plan that experience as you may think.
We should investigate 7 straightforward site arrangements you can apply now to build incomes while enchanting your clients.
Test Your Mobile Friendliness
More than half of site activity presently comes in through cell phones. We’ve achieved a tipping point where overlooking portable experience could affect over portion of your potential clients.
That is the reason numerous never again say be “portable well disposed”. They say put “portable first”.
As indicated by the promoting research firm ImpactBND, 48% of individuals say they feel “baffled” with a business that doesn’t have a versatile benevolent site. A bewildering 91% say they aren’t probably going to have facilitate dealings with your image.
Test your site on various cell phones. Know how it renders. Try not to accept that it works. Some well known out-of-the-container web composition programs say that they make your website versatile amicable for you.
This isn’t generally the case. What’s more, after some time, it deteriorates as you roll out improvements.
View it physically all the time. At that point utilize instruments to additionally distinguish regions of change. Here are a couple of free versatile testing sites to attempt:
- Google Mobile-Friendly Test (free)
- Bing Mobile-Friendliness Tool (free)
- SmallSEOtools (free)
- Dynatrace (free 15-day trial)
What to Look For
Do you need to look forward and backward? Do you need to amplify the screen to peruse? Are pictures getting cut off unless you limit the screen? Do you need to do comparable tumbling to explore from page to page?
Are different segments attempting to show on the screen immediately?
At that point it is anything but a portable first site.
What’s more, shouldn’t something be said about load time? 47% of individuals anticipate that versatile destinations will stack inside 2 seconds. 40% leave a site that takes over 3 seconds to stack.
Once you’ve confirmed that you don’t have a versatile first webpage, it’s a great opportunity to begin applying site answers for enhance client encounter. Given the significance of versatile client encounter, we’ll be examining these in detail inside the rest of the 6 site arrangements.
2) Make It Readable and Legible
Clarity and comprehensibility not just effect your client encounter. They can affect your transformation rate for the straightforward reason that individuals can’t read your pages.
Did you realize that by middle age the normal individual has lost half of their capacity to see light? Screens, content, and pictures all appear somewhat darker. It’s harder to recognize content and the page it’s perched on. As you age, the test winds up more noteworthy.
1 of every 10 people, paying little respect to age, have some type of visual test that restorative focal points can’t completely right.
It doesn’t make a difference what gadget a man is seeing a site on, they must have the capacity to peruse it to purchase. Regardless of whether you’re a stylish, young brand, if your page isn’t exceptionally readable, you quickly distance a noteworthy bit of your client base.
Legibility factors include:
- Font Style
- Writing style
Let’s look at each of these in detail.
The normal independent venture site is utilizing a size 12 text style that doesn’t plainly differentiate against the foundation.
They think this is sufficiently huge on the grounds that research projects in school are ordinarily estimate 12 textual styles. You’d likely get a diminished review in the event that you utilized size 14 or 16 for your paper.
Be that as it may, seeing on a screen and survey dark content on a fresh white foundation are two altogether different things.
Studies have demonstrated that individuals “detest” little textual styles on sites. Truly, they utilized that word.
To give the best client encounter, your body text style ought to be no under 16 in case you’re utilizing a standard textual style like Arial or Times New Roman. In the event that you utilize an “inventive textual style”, it might should be greater to be plainly perused.
A few people can read light text style on a dim foundation better. Be that as it may, most can read dim text style on a light foundation. This is typically your most solid option.
Whichever you pick, recall that complexity matters. Light dim textual style on a dull dim foundation may look tastefully satisfying. Be that as it may, a great many people will think that its difficult to peruse.
Interesting shading plans like splendid blue on a dark red can make it troublesome for the eyes to center.
It’s entertaining that straightforward site arrangements like these issue to such an extent. In any case, they do. You can execute your change rate with unpleasant shading plans. They really hurt your client’s eyes after they read for a brief timeframe.
Around 13% of twenty-year-olds have astigmatism. This eye condition makes it harder to center around certain textual style styles. The commonness goes up to 60% for the 65+ age gathering.
Maintain a strategic distance from textual style styles that are thin as well as unreasonably thrilling. Individuals with an astigmatism can’t read them exceptionally well. Something as straightforward as a wrong text style could totally wreck your client encounter.
On the off chance that you utilize these masterful text styles, save them for headings that will be substantially bigger.
For extreme clarity, stay with Arial or Times New Roman. You’ll discover different styles that make the cut. Simply test them out before you do your entire site in it.
It’s basic today to have words over a moving or still picture foundation. This is alright as long as the content isn’t darkened by the picture. Deliberately put message so it doesn’t touch the picture in the photo or mix away from plain sight.
Formatting (Lots of White Space)
Site perusing isn’t the same as perusing a book. It’s harder to take after long passages — particularly on gadgets.
Individuals don’t read web content like they read a book either. They don’t begin at the best and read straight down.
As a matter of fact, they read in a greater amount of a “F” design. Specialists have utilized warmth outline to track eye developments of web content perusers to decide this.
A guest peruses the heading. They at that point read few lines. Their eyes at that point examine straight down the left half of the page.
Pages with short passages and plentiful, short left-adjusted headings make a page simple to examine.
In the event that the individual finds a heading fascinating as they examine, they’ll stop to peruse. This keeps individuals on the page longer.
Stay time is a known factor that web crawlers use to rank your website. To Google, it shows that you’re giving an incredible client encounter. Easy to understand arranging keeps individuals on the page longer to enhance your SEO (site design improvement). That is incredible for your site perceivability in seeks.
You ought to write in a dialect that is by and large comprehended and utilized by your clients. In the event that your clients are specialty experts you may utilize some language.
On the off chance that they are not particular, at that point language may lose all sense of direction in interpretation.
In the event that your group of onlookers has a tendency to talk formally, at that point formal dialect bodes well. You would give careful consideration to syntax rules. You could never break them.
On the off chance that they talk all the more coolly, they’ll likely lean toward a less formal, more conversational written work style. This may incorporate the intermittent sentence section or sentence finishing off with “to”. These will sound more characteristic.
Continuously consider the brand picture and your gathering of people when building up a style. Because you’re advertising to experts, for instance, doesn’t imply that fastened sentence structure is the most ideal approach.
Utilizing excessively “easygoing language” to engage gatherings of individuals who talk along these lines among companions can appear to be ridiculing in the event that it doesn’t coordinate your image picture.
In either case, this is an awful client encounter you can evade by knowing your clients.
3) Make It Fast
There are numerous things you can do today to make your site speedier. Other site arrangements will require the help of a specialist.
We should begin basic. At that point we’ll take a gander at further developed speed arrangements.
At whatever point you put a picture on a page, that site needs to recover the picture from a put away area.
The greater the picture document, the more it takes to recover. Furthermore, most private ventures are utilizing picture sizes that are much too huge for their site.
You can likewise change the picture estimate in the code or in a field in those out-of-the-crate sites. In any case, keep away from this. In the event that you didn’t really decrease the measure of the picture, your site still needs to recover the bigger picture before resizing it to show it.
That requires significant investment.
Utilize Photoshop or other picture editors to lessen the measure of your pictures. When in doubt, a standard over the page picture ought to be close to 600 pixels width.
This is extremely easy to do by opening the picture document at that point going to resize picture on either PC or Mac.
You can likewise regularly decrease determination without harming client encounter.
On a PC, go to “spare as”. On a Mac, you will hit “send out”.
You will then observe an alternative that looks something like this. Diminish picture quality to the extent you can without making the picture hazy or penalized. That would be awful for client encounter.
Reduce the Number of External Scripts and Plugins
External scripts are important for a website. These are 3rd party tools that your site uses.
- Facebook like counters
- Google Analytics
- Lead Capture Tools
- External fonts
- External comment systems like Disqus
Some of these tools may be very important to your strategy so don’t get rid of all of them. But be aware of how many of these widgets and tools your site has to load.
Trim what you can. Remove them from major landing pages so that those load really fast. In some cases, you can have these tools written into your code instead of loading them from an external location.
Review your external scripts and plugins regularly. If they’re not benefiting user experience significantly, get rid of them.
Speed up your site.
Eliminate Code Duplication
Now we’re moving into more advanced website solutions. We don’t recommend that you take this on unless you’re a talented programmer.
Websites can become bloated by repetitive code. This happens as applications are placed on others. Things don’t get deleted. Or code is borrowed from somewhere else.
In order to load your page, your host must read all of the code. Compressing and getting rid of excess code can speed up a site.
Have Text Load Before Images
This is another of the more advanced website solutions. You can program the site to load all of your text first. Then retrieve the images.
This allows a visitor to start reading unaware that the page hasn’t fully loaded.
4) Make It Easy to Navigate
A poorly thought out menu frustrates visitors. They can’t find what they’re looking for. They feel like you’re hiding something important. This drives people away who actually want to explore your site.
Let’s look at what makes a user-friendly menu.
It’s Simple & Intuitive
An effective menu has as few choices as possible. A person shouldn’t have to think very hard about where to go next.
Menus aren’t the time to get creative or enigmatic. The site should simply compel them toward taking that next action.
If you have more than 3-5 menu items that are must have, tier them into a drop down.
Rather than listing each of your services as a menu tab, it makes more sense to list them in a drop down. It will be very clear to the visitor that if they click on services, they’ll see your services.
Even if you use a drop down system, limit the number of pages as much as possible. Choice paralysis is a common problem with customers. If you give them too many choices, they get frustrated and leave.
It May Be Different from Page to Page
A menu provides the person on that page with only the choices that are most relevant to them. Those choices continue the buyer’s journey with your brand.
For example, it may not make sense to include a link to your blog on the contact page, case study page, reviews page, etc. If they’re on these pages, then they’ve advanced past the stage where a blog would influence their decision.
Some businesses also find it very effective not to link to pricing, case studies, or reviews from the blog page.
Not having these prominently on the page allows a visitor to get to know you through your blog first. They can then click on your home page to get a more complete menu.
It Has a Search Box
Sites that have a search box have a 34% higher conversion rate. People can find what they want fast without having to search through your menu.
5) Make It Helpful
A Label Insights study reported in INC magazine found that 73% of people will pay more for something if the company seems 100% transparent. 39% will switch brands if they find that another brand is more transparent.
94% will be loyal to a brand that continues to demonstrate transparent behavior.
The psychology behind this is clear. If a brand seems elusive, people wonder if they’ll really get what they paid for. They’re willing to pay more to make sure they do.
56% say they’re more likely to buy from a brand that provides them with all the information they need to make a decision online.
This is one of the reasons that we’ve seen small businesses find so much success with social media marketing and content marketing. These marketing methods are all about brand transparency and helpfulness. Overwhelmingly, they’re also how customers today prefer that you reach them.
But as soon as you start hiding your prices or withholding important product information, people get suspicious.
Obviously, there are some businesses where services are too varied and complex for a one-size-fits-all price tag. But be as forthcoming and helpful as you can be.
Show customers you have nothing to hide.
Website solutions like this one both improve user experience and your bottom line.
6) Apply Website “Rules” Consistently
If you find a search box on a website, 9.99 times out of 10 it’s in the top right corner. This isn’t a law. You won’t go to prison for breaking this rule.
But this is where people look for the search box. Putting the search box in the bottom right to be different negatively impacts user experience. Applying website solutions like this one will fix that.
Another “rule” comes into play with the call to action. Customers expect to see a single, clearly defined CTA button on a webpage. They want to know where to click.
Pages with a single call to action increase clicks by nearly 400% and sales by 1600%. Your call to action should be a clearly defined button that stands out.
70% of small businesses don’t have a call to action on their homepage. But by researching website solutions like those found in this article, you can provide a better user experience and earn those conversions.
When it comes to everything from formatting to categories to applications, consider what the visitor expects. Review industry websites and apply common conventions to create a seamless user experience.
7) Be Aesthetically Pleasing
How do visuals impact the perception of your brand’s user experience? This seemingly superficial component of your site can transform how people perceive your website.
In 2013, the chocolate company Cadbury decided to change the shape of its minibars from rectangle to round. Loyal customers were quick to inform them that they didn’t like their new recipe.
Cadbury hadn’t changed the recipe in any way. They had only changed the shape of the bar and its packaging.
In 2011, Coca Cola experienced a similar revolt. They introduced a limited edition white can to promote awareness for endangered polar bears. Customers complained that the new recipe wasn’t sweet enough. Once again, Coca Cola hadn’t changed the recipe, only the color of the can.
White Coca Cola cans are now reserved for eBay nostalgia purchases.
Colors, shapes, image resolution and positioning of images all impact how people view you. This, in turn, impacts whether or not they become your customers.
- If a person is given two websites to view, 66% of people choose the visually-appealing one versus a plain one.
- 38% of people say they won’t interact with a brand that doesn’t have an unattractive website
- 75% of initial brand perception can be attributed to how a site looks
The search engine Bing saw its revenues go up by $80 million when it changed its page to a specific color of blue that had tested well among focus groups. How the site looks matters.
How to Instantly Improve the Aesthetics of Your Site
Simplify each webpage. If it has unnecessary elements remove them. If the page is too “busy”, visitors aren’t sure where to focus. Are there any repeated elements? View each page and remove any extemporaneous items.
Only use high quality images and videos. Grainy, pixelized graphics aren’t good for your business.
Pay extra attention to “above the fold” elements. This is the top 6 inches or so of your website. It’s the first thing people see when they load the page. Make it visual perfection.
If you need extras that aren’t as appealing, always put them toward the bottom of the page. Certification badges, top clients, payment buttons, etc, typically go below the fold. These are often irregular shapes and many colors that clash with your page.
Website Solutions for Small Business
Website solutions don’t have to be complicated. Sometimes it’s the little things like having larger print that can transform user experience. And, sometimes, you need an expert who can implement website solutions that not only make your customers happy.
They increase your traffic and pad your bottom line.
Find out how we can help you grow your company. Contact us to schedule a consultation.